I design products that help scientists and researchers at Springer Nature and guide students in building better user interfaces at Career Foundry. Before that, I worked at Axel Springer in Berlin for a couple of years, tried and failed with a startup in Chile and worked in different advertising agencies in São Paulo.
I was born in Belo Horizonte and grew up between Rio de Janeiro, São Paulo, and my hometown. I became an art director and designer in São Paulo before moving to Berlin in 2012.
I started my design career as a graphic designer, excelled at digital advertising and then found my niche in product design. I've spent the last 15 years crafting different design solutions for various people, brands and companies around the globe, including National Geographic, Puma, Master Card, Olympus, Telekom, Nextel, Fox Films and GM.
I like to live by Massimo Vignelli, who said, "If you can design one thing, then you can design everything." Specialization is for insects. This is one of the many reasons why I like to keep learning new things. You just have to keep learning and improving your work and yourself.
I enjoy design, but my background is in advertising. I began my career in the small advertising and design scene of Belo Horizonte, where I worked extensively in print advertising and graphic design. In early 2006, I moved to São Paulo to pursue more considerable opportunities as online advertising was booming in Brazil. During this time, I managed flash banners and websites, ventured into the emerging social media landscape, and designed numerous flyers and posters in my spare time.
During the 6 years that I lived and worked in São Paulo, I tried many different things. I designed sites and software structures focused on B2B, learned much about content creation, media design, and blogging, and experimented with online advertising.
When I moved to Berlin, my past experiences took me back into the advertising world, where I worked with clients like Telekom, Olympus, National Geographic and Eisbären Berlin. But I wanted to try something else, so I worked as a product designer at Axel Springer. There, I helped develop a voice and a visual identity for Celepedia, the most prominent content platform for teenagers in Germany at the time.
My work there involved creating a visual identity for Celepedia, including a logo, printed material and website, and making style guides focused on how our content looks on social media and video. All this while managing a small team of designers. These experiences shaped the professional that I try to be today.
I have been working at Springer Nature since early 2017 and faced various challenges. I know much about the science and research market, so just the science and research market, so familiarizing myself took me a while. During these years, I have worked with professionals focused on Librarians and others related to scientific careers. More recently, I have been working on branding convergence and design systems.
My grandmother was a university professor, which inspired me to find ways to teach others. Since 2018, I have been helping students learn about user interface (UI) design at Career Foundry. This experience has been life-changing in many ways. It has taught me how to guide student work without overly influencing their creativity. Working with students from diverse backgrounds has also given me a different perspective on design.
Outside of my work, I enjoy photography, and due to my work with Frame Travel Roam Capture, I have been exploring it quite often, especially in film. In the last couple of years, I have been experimenting with music by teaching myself how to play the piano and learning about synthesizers, tapes and composition techniques from the pioneers of electronic music. This "band" even has a name: muqdisho.
I like to keep myself busy, so since I moved to Berlin, I have devised a creative exercise in which I design a poster for every concert I go to. This is how I have designed posters for bands like Neurosis, Ministry, Mastodon, Zoviet France, Tool, and Rammstein…
Besides working as a designer, I also like to write about topics and keep track of what is happening on the internet. Because of that, I have been blogging on Pristina.org since 2005.
Also important. Once, I walked from my home in Berlin to Poland. I have been playing the drums for twenty years. I don't plan to shave my beard anytime soon, and I live with three Brazilian cats in Germany.
If you want to know more, you can click here.
Exhibitions, design events and published artwork:
2018 - Resonant Loops at the Jewish Museum in Berlin
2017 - Interview for TV Record, Brazil
2015 - Deliverance Poster for Posterlab 70s, Brazil
2014 - Design Slam Berlin, Germany
2014 - Pulso Magazine at Media Hack Day, Germany
2013 - Book Creation for Refugo, Brazil
2013 - Sticker Art Photography at Panke, Germany
2013 - Illustrations for Strange Zine, Brazil
2012 - Social Media Week Berlin, Germany
2010 - Parede - International Festival of Poster Art, Brazil
2009 - Digital Temple Magazine, France
2017 - Interview for TV Record, Brazil
2015 - Deliverance Poster for Posterlab 70s, Brazil
2014 - Design Slam Berlin, Germany
2014 - Pulso Magazine at Media Hack Day, Germany
2013 - Book Creation for Refugo, Brazil
2013 - Sticker Art Photography at Panke, Germany
2013 - Illustrations for Strange Zine, Brazil
2012 - Social Media Week Berlin, Germany
2010 - Parede - International Festival of Poster Art, Brazil
2009 - Digital Temple Magazine, France
Design Talks, Workshops and more:
2020 - Boom Conferencia, Belo Horizonte, Brazil
2020 - Semana Acadêmica 2020, UNIFATEA, Brazil
2016 - Startup Talk, Belo Horizonte, Brazil
2014 - Pecha Kucha Berlin, Germany
2013 - Design Week in Lorena, Brazil
2013 - Startup Chile in Santiago, Chile
2012 - Destination Berlin, Germany
2010 - UNIFOA Volta Redonda, Brazil
2010 - Pecha Kucha São Paulo, Brazil
2009 - Interview for Urbano TV Show, Brazil
2008 - iED São Paulo, Brazil
2020 - Semana Acadêmica 2020, UNIFATEA, Brazil
2016 - Startup Talk, Belo Horizonte, Brazil
2014 - Pecha Kucha Berlin, Germany
2013 - Design Week in Lorena, Brazil
2013 - Startup Chile in Santiago, Chile
2012 - Destination Berlin, Germany
2010 - UNIFOA Volta Redonda, Brazil
2010 - Pecha Kucha São Paulo, Brazil
2009 - Interview for Urbano TV Show, Brazil
2008 - iED São Paulo, Brazil